Promoting our Region is Good for Business
30 June 2016
The ACT has just recorded its highest number of international visitors ever, with almost 200,000 overseas travellers visiting the region in the year ending March 2016 – undeniable proof that the many charms of the capital are being recognised around the world.
The CBR Brand is all about growing the reputation of Canberra and our region and attracting more people to visit, study, live and do business here. It’s about celebrating what’s special about our city.
Developing a strong brand for Canberra makes good business sense. If we attract more people, spending and investment to our region, it means more skills, more jobs, more services, more prosperity and a better way of life.
The goal of the CBR Brand is to tell people what is special about our region and have these instantly come to mind whenever anyone mentions the Australian capital.
Our weather, our city planning, our outstanding events, our social and recreational offerings, our amazing food and wine, our educational and national institutions should all be conjured up when someone sees the CBR Brand or hears the name Canberra.
We all have an important role in sharing with others all the Canberra Region has to offer. The CBR Brand helps us to each find an individual way to promote the ACT, but to do it in a cohesive way.
So please visit the canberra.com.au website and share positive stories and upcoming events and join the Canberra conversation by using #CBR.
You can also utilise CBR digital assets to enhance your own content marketing – let’s get people to Canberra and then to local businesses and events. We have vibrant and contemporary images and videos you can share through your own channels and of course you can display the CBR logo. There are even CBR banners and temporary fencing available to help you dress up your event or business.
To hear more about how CBR can help your business and how you can get more involved in promoting our city, contact Karen Unwin from the Brand Canberra Program on 6247 4199 or firstname.lastname@example.org