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Workshop: Marketing to pivot your business

Tuesday 14 July 2020 – 9:30 am to 12:00 pm

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Marketing – understanding your target customers: Who they are, their needs or desires and how to attract them to your business and keep them coming back again and again…

This workshop will simplify the marketing process by breaking down and working through the 11 elements of an effective marketing plan. You will discover ways to successfully pivot, diversify and maintain your business momentum to meet changing consumer demand, create a new need, or expand your product or service offerings for growth.

You will learn how to:

  • Marketing as a Process – including the key Elements required to develop an effective Marketing Plan
  • How to identify and define target markets, marketing channels and marketing strategies for optimal engagement
  • Key marketing channels and strategies

You will finish the day with:

  • A Marketing Plan checklist
  • Four dimensions of target market clarification
  • A detailed workbook to guide you through the process of developing your own Marketing Plan.


Date: Tuesday, 14 July
Time: 9.30am – 12.00pm
Venue: Online
Registration: Via Eventbrite

A one-to-one follow up meeting is available to assist you further and embed the ideas/principles of the session. Please contact SRBEC assist@srbec.com.au to connect with your local business advisor.

This workshop is held in partnership with the Canberra Business Enterprise Centre


Tuesday 14 July 2020
9:30 am to 12:00 pm
Event Category: