Category Archives: Brand CBR

Canberra in Wellington Week Business Program

Business Program: Canberra in Wellington Week (CWW)
Sun 19 to Wed 22 November 2017

Canberra in Wellington Week (CWW) initiative is being led by the ACT Chief Minister, Mr Andrew Barr with the development of the program being jointly coordinated across agencies within the ACT Government and Canberra Business Chamber.

Canberra’s International Engagement Strategy 2016 recognises New Zealand (Wellington) as one of the five international priority markets for engagement.

The foundation for Canberra’s connection to New Zealand is the direct international aviation link and 2016 Sister City agreement with Wellington. Canberra Business Chamber supports this connection through an MoU with Wellington Chamber of Commerce established in 2016.

CWW will raise the profile of Canberra in Wellington, facilitate business to business collaborations, establish networks, foster on-going knowledge sharing and engagement to support the commitments under the Wellington Canberra Sister City agreement. CWW also underpins our commitment to support the direct international flights between Singapore, CBR and Wellington, encouraging use of the service in both directions.

The Business Program (19-22 Nov) has been developed for Canberra Region businesses to take part and leverage the excellent networking and collaboration opportunities.

Your opportunity to be a part of Canberra in Wellington Week

Canberra Business Chamber has partnered with the ACT Government and Wellington Chamber of Commerce to offer the following business package which includes:

+ Key Event Attendance

  • Visit behind the scene, insight tour of Weta Workshop
  • Australian High Commission Reception
  • Visit to Museum of New Zealand “Te Papa Tongarewa”

+ Business Events

  • Market insight briefing by Austrade
  • B2B round table and networking lunch
  • Industry insights Lunch

 + Transfers from Intercontinental Hotel to all program venues out of walking distance

 + CBR Brand Collateral Pack

Cost $590pp +GST

(excludes accommodation, flights and informal dinner on Tuesday)



Discounted price for Intercontinental Hotel Wellington Club Floor Rooms (NZ $489 per night, per room), which includes: Access to Club InterContinental Lounge; Refreshments on arrival; Twilight drinks and canapés; Gourmet breakfast in Club InterContinental Lounge; Complimentary local telephone calls; Complimentary internet; Complimentary pressing (Two pieces per stay); Evening turndown service; Complimentary tea, coffee or juice with morning wake-up calls; Complimentary daily newspapers; World Class concierge service; Access to Emerge Health Club, our onsite gym and indoor swimming pool

The offer is subjected to availability, as no rooms are being held and the service policy will be on a first-in, first-served basis. Businesses participating in the trade mission can make the reservations themselves, by contacting Veronica Sedova, Group Reservations Coordinator (refer to attending the trade mission in Wellington organised by the Canberra Business Chamber)


or contact:
Veronika Sedova
Group Reservations Coordinator
PO Box 175, Wellington, New Zealand
D: +64 4 495 7843 | F: +64 4 472 4724 |

Alternatively, a rate for accommodation in James Cook Hotel Grand Chancellor (Lambton rooms) is $235 per night. It can be reserved here – please choose Lambton room and use booking code 274996 to obtain discounted rate.

Or contact:

James Cook Hotel Grand Chancellor
147 The Terrace; Wellington, 6011 New Zealand
D: +64 4 495 0279 |  T: +64 4 499 9500 |  F: +64 4 499 8203  |

James Cook Hotel Grand Chancellor is within walking distance of Intercontinental Wellington Hotel. The offer is subjected to availability, as no rooms are being held and the service policy will be on a first-in, first-served basis. 

It is advised to make the accommodation reservations as soon as possible. At the time Canberra Business Chamber made inquiries on accommodation options, many hotels in Wellington have already been booked out for these dates.




Link and a code to discounted Singapore Airlines Flight Tickets (CBR-WLG-CBR) will be provided upon registering.




The ACT Government’s Trade Connect grant program is designed to help Canberra based businesses with a range of export market development activities. Trade Connect grants are awarded on a matched-funding basis. You may be eligible for up to 50% or up to $1,000 of your out of pocket expenses relating to the CWW business program. For more information, visit



(excerpt from Austrade web site, more information, here)

 The Closer Economic Relations (CER) between New Zealand and Australia has been in place since 1983 and is one of the most comprehensive free trade agreements in the world. Building on CER, is the creation of a seamless trans-Tasman Single Economic Market (SEM) business environment. Previous work has been achieved around food standards, services protocol, free movement of people, trans-Tasman mutual recognition arrangement and investment protocol.

New Zealand and Australia signed a Free Trade Agreement (AANZFTA) in 2009 with the ASEAN regional block of 10 countries. It aims to liberalise and facilitate trade in goods, services and investment between New Zealand, Australian and the ASEAN economies and it contains measures to improve the business environment and promote cooperation in a broad range of economic areas of mutual interest.




New Zealand and Australian governments are committed, via the Trans-Tasman Mutual Recognition Arrangement, to creating a single trans-Tasman market for food. Some products, such as honey, and certain egg products are prohibited, although egg protocols are under review. Some herbs are subject to additional inspection. Product labels do not generally need to be altered for New Zealand because of trans-Tasman mutual recognition of food standards. Imports of products with more than 50 per cent Australian content are duty free. There is 15 per cent GST (Goods and Services Tax), which applies to all products.

Opportunities exist in the following areas:

  • products that are not locally produced
  • premium, fresh and counter seasonal products
  • raw materials for local production as New Zealand is moving towards more value added processed foods
  • organic, gluten free and vegan goods
  • healthy convenience is a growing trend – food to go and single portion packaging
  • collaboration in food research including food safety such as AusGrainz and The Fresh Produce Safety Centre Ltd

There is a proposal for the New Zealand Ministry for Primary Industries to increase the varieties of fruit and vegetables that can enter New Zealand under irradiation treatment beyond the existing varieties of tomatoes, capsicums and mangoes. Under the proposal, apples, apricots, cherries, honeydew melons, nectarines, peaches, plums, rockmelons, strawberries, grapes, zucchini and scallopini would be irradiated to allow their entry into New Zealand.



Recommended Flight
Singapore Airlines – Depart CBR 11:55; Arrive WLG 17:10

Informal networking
Movie screening – “Rip Tide” (Venue TBC)


Market Insight briefing by Ms Alison Duncan
Australian Deputy High Commissioner
(Working breakfast at Intercontinental Hotel Club Lounge)

WETA, signing of the MoU between Screen Canberra and Screen Wellington
(CBR Businesses join the Chief Minister & ACTG Delegation)

Behind the scenes tour of Weta Workshop, world-leading conceptual design and effects facility

Individual arrangements, B2B Meetings
(Wellington Chamber of Commerce can provide assistance with business to business matching)

Canberra in Wellington Reception

Hosted by the Australian High Commission – An opportunity to connect with the Australian businesses operating in Wellington, Australian Alumni and diplomatic community.  (CBR Businesses join the Chief Minister & ACTG Delegation)


Roundtable discussion, B2B event hosted by Wellington Chamber of Commerce and Canberra Business Chamber, followed by networking lunch

Property briefing (provisional itinerary – details tbc)

Showcasing CBR productions and movie screening
“Blue World Order” (The Roxy Cinema)


Visit to Museum of New Zealand “Te Papa Tongarewa” (“Gallipoli: The scale of our war” exhibition), hosted by Wellington Chamber of Commerce

Industry insights lunch – What industry capability do we share and how can we increase collaboration? (CBR Businesses join the ACTG Delegation and Wellington City Council)

Individual arrangements, follow-up B2B meetings
(Wellington Chamber of Commerce can provide assistance with business to business matching)

Recommended Flight
Singapore Airlines – Depart WLG 20:15; Arrive CBR 22:05

Disclaimer: all elements of the Program are subject to final confirmation

Lonely Planet agrees—Canberra packs a big punch for such a small city

Canberra named World's 3rd Best City

The Canberra Business Chamber is thrilled that Canberra has been recognised as third in the world’s Top 10 Cities to visit in 2018.

The Lonely Planet acknowledgment is a true reflection of the concentrated, collaborative efforts and investment that our city has experienced over the past few years. A new found level of sophistication has been born and businesses are well placed to leverage this exposure to maximise opportunities from the Visitor Economy.

This important accolade compliments the continuous improvements of our facilities and experiences on offer—shining a spotlight on all facets of this great city. It has the potential to be a great boost for all businesses in our fast growing tourism sector, placing us squarely as a new star at centre-stage to the world.

Lonely Planet, the leading global travel authority, has named Canberra third in the world’s Top 10 Cities for 2018 in Lonely Planet’s Best in Travel 2018—ranking higher than any Australian city has ever been ranked before in the travel publisher’s annual Top 10 Best in Travel lists.

According to Lonely Planet’s Chris Zeiher, author of the Canberra chapter in Best in Travel 2018 and Director of Sales and Marketing (Asia Pacific): “criminally overlooked Canberra packs a big punch for such a small city. National treasures are found round almost every corner and exciting new boutique precincts have emerged, bulging with gastronomic highlights and cultural must-dos.

ACT Economy Taking Off

By the time you are reading this column, Canberra will have just finished its second annual CBR 31 Days, a program of events designed to encourage visitors and locals to explore our city and take part in some of the many activities on offer.

March in Canberra presents a catalogue of different experiences for locals and visitors to enjoy. There is a new activity on every day of the month.

One of the most popular, is the magnificent displays of Enlighten, where a number of Canberra’s most iconic buildings are lit up after dark, and the associated Night Noodle Markets.

The world-renowned Balloon Spectacular brought colour to the morning skies over Canberra, there was the Canberra Comedy Festival, markets, horse racing, bike rides, and art and craft for all tastes.

This drawcard brings people to the ACT during the month and also encourages residents to get out and about – and of course this increase in participation has a low on impact to our economy.

The National Gallery of Australia’s ‘Versailles: Treasures from the Palace’ continued to run throughout March, while the National Museum held the ‘David Attenborough’s Virtual Reality Experiences’ exhibition and the hugely successful a History of the World in 100 Objects.

What CBR 31 Days shows is the power of a region working together to provide an outstanding visitor experience.

Businesses throughout the ACT are doing their bit to entice visitors and ensure they enjoy their stay. From hotels offering great accommodation of all classes and cross-promoting local businesses, such as restaurants, shops and shows; to improved access to the ACT by road and air.

A new report by Tourism Research Australia shows that in 2015-2016, the ACT attracted 2.4 million domestic travellers, nearly 20 per cent more than the previous year. These visitors spent $1.3 billion, an increase of 11 per cent. This was some of the strongest jurisdictional growth in the country.

The growth does not look like it will slow down anytime soon. Canberra Airport has secured a number of new airlines and services that can bring people to our region and introduce visitors to Canberra to a broader offering in the surrounding area.

While it only kicked off late last year, the new Singapore direct service to Canberra and Wellington has been such an outstanding success that Canberra Airport is hoping to extend the service from four to five days a week.

A report by the Bureau of Infrastructure, Transport and Regional Economics shows load rates (the number of passengers per flight) average 83% for the Canberra-Singapore flight.

Qatar Airways has committed to a new Doha to Canberra service and internally we are a more connected city thanks to FlyPelican’s new daily flights between Canberra and Dubbo and Tigerair Australia now flying between Melbourne and Canberra.

Launched in February, the new website is doing its bit to attract visitors, workers and new residents to the ACT. This fabulous resource also helps business and community members contribute to the promotion of our region. If you haven’t visited yet, take some time to explore it.

All of these accomplishments are contributing positively to our economy. Economic activity in the ACT is growing at one of the fastest rates of any jurisdiction in Australia, according to the State Final Demand figures.

The Territory’s State Final Demand increased by 1.6% in the December quarter of 2016, which was the third highest rise in the country. This contributed to a yearly increase in State Final Demand of 7.3% – more than three times higher than the national GDP increase of 2.4%.

However, businesses have warned through the Deloitte SME survey that there are a number of issues that can put expansion at risk, in particular skills shortages and red tape.

Canberra Business Chamber is working on behalf of ACT business to address these issues and advocating to ensure the upcoming Federal and ACT Budgets contain measures to enhance growth, not stymie it.

In our 2017-18 Budget Submission to the ACT Government, we have called for a range of initiatives that will support local businesses, continue to diversify our economy, and enhance the visitor experience.

These include funding of a program to help start-ups successfully transition to the micro-business stage, support for exporters, improved transport networks within the Canberra region, and increased funding for the Special Event Fund, Visit Canberra and the Canberra Convention Bureau.

To see the Chamber’s full ACT Budget Submission click here.

Robyn Hendry
CEO, Canberra Business Chamber

As published in B2B Magazine, April 2017

Show you’re a local with the We Are CBR brand

We are CBR

Canberra is a city full of brilliant possibilities.

For those of us lucky enough to live here, it comes as no surprise that Canberra is ranked as the world’s most liveable city and region. Our city has something for everyone and we enjoy a quality of life incomparable to anywhere else.

The CBR brand for our city was launched three years ago with the aim of growing Canberra’s reputation as a fantastic place to live, work, study and do business. It’s about showing the rest of Australia and the world how Canberra has transformed into the dynamic, contemporary city and region we all know.

More recently, we launched the We Are CBR community brand along with a new hashtag for social media – #wearecbr. You may have already seen the We Are CBR logo on local business shop fronts and websites. It’s a simple way to show your pride as a local business and fly the flag for Canberra.

In the short videos below, local businesses talk about how they are using the We Are CBR logo and #wearecbr as a way of connecting with our local community and also getting the message out to the world that they are proud to be Canberran. Just click on the images to hear their stories.

Canberra FM

A. Baker

Canberra Youth Theatre

Together we can get people thinking about Canberra in a positive and powerful way. There are many ways you can adopt the We Are CBR brand. To find out more and get your free We Are CBR stickers, get in touch with Karen Unwin, Brand CBR Program Manager on 0473 000 928

Thursday 30 March 2017

Take a look at the new has been redeveloped to tell a personal and engaging story about Canberra and our city’s credentials as a place to live, work, do business and learn.  The website uses a continual stream of blogs, case studies, social content and video to position Canberra as an innovative and dynamic city and region. is designed to be a ‘voice’ for our community, as told by the people, businesses and organisations that make up our dynamic city. Most of the content on is curated from local partners, including local media, businesses, education institutions and community organisations. The site will continually grow with Canberra, telling our story through the lens of what happens here.

Take a look at the new social media stream on the website’s homepage.  Several hashtags feed the social stream – #wearecbr, #cbr, #visitcbr, #localscan, #canberralife – and it means that everyone and anyone can post a picture and get involved in

A new We Are CBR Facebook page has also been launched to help promote content. Please take a minute to like and share it!

If you are interested in contributing content to or you would like to find out more about how or the Brand CBR Program can support you, please contact Karen Unwin, Brand CBR Manager on 0473 000 928 or

1 February 2017

Pulling Together to Build Canberra’s Brand

Anyone who has holidayed to a popular tourist destination or event will have invariably come across a situation that led to them asking a question along the lines of ‘what are they thinking?’.

You may have heard this utterance if you are down the South Coast for a long weekend and find the restaurant or shop you wanted to visit closed on the Sunday or Monday. Visitors will wonder why locals aren’t contributing to, and of course profiting from, the experience enjoyed by the predictable influx of tourists.

Major sporting, cultural and music events are another time a local community might have opposing views on whether visitors are a good thing or not.

For example, it has been estimated the Ironman Canada triathlon race generates over $17 million in economic benefits for the province. Yet this reportedly hasn’t stopped locals showing their displeasure with the disruption the event causes by throwing tacks on the road to cause riders to get flats.

The point to be learned from these case studies is that a united front is needed to build a positive reputation of a town, city or region.

This is the goal of Brand CBR. It not just about giving Canberra a logo; it is a collective idea and effort in spreading the word about who the city is and what it has to offer.

The CBR brand is all about growing the reputation of our city and region and attracting more people to visit, study, live and do business here.

Developing a strong brand for Canberra makes good business sense. If we attract more people and more investment to our region, it means more skills, more jobs, more prosperity and a better way of life.

This month, Brand CBR has launched the Brand Canberra Business Partnership Kit, which outlines how each of us can contribute.

First of all, grab a copy of the kit to learn more about Brand CBR and how your business can get involved. The kit also includes:

  • “We Are CBR” window stickers to display in your shopfront or office window
  • “We Are CBR” bumper stickers for staff and/or customers
  • CBR lapel pins

Businesses can raise awareness of the We Are CBR Brand and position it as a symbol of pride for the region. You can pop the logo on your website, play a part in increasing social activity around #WeAreCBR and become a key producer of user-generated content for Brand CBR.

For a copy of the Brand Canberra Business Partnership Kit, please contact Karen Unwin on 6247 4199 or

20 September 2016

Chamber Calls for CBR Intro for Pollies

7 September 2016


One of the things that makes the Canberra Region so distinct and special, is our four seasons.

Driving around the city at the moment it would take the hardest heart – or possibly the worst hay fever sufferer – to not appreciate the beauty of the blossoms and wattles showing their faces after winter.

However, there is one group of people who have just started work in the ACT who may not be getting, or taking, the time to appreciate the spring beauty and all the other wonderful things on offer in Canberra.

In mid-August, 37 newly elected Members of Parliament (MPs) underwent their induction. Over the coming three years, they will spend roughly one-third of each year in Canberra.

Despite the length of time MPs and Senators are based in the national capital, we do little to ensure they experience our city and region in a positive way while they are here.

Imagine the power we could harness by having our elected officials extolling the attractions of the ACT!

It is for this reason, Canberra Business Chamber is partnering with the Brand CBR Program to develop a Welcome Pack and activity program for incoming parliamentarians.

The introduction kit will provide information on the Canberra Region’s many charms and suggestions for getting out and getting involved. It will be designed to help parliamentarians discover the many things about the city which locals take great pride in.

An associated ongoing program of hosted activities for parliamentarians will help them discover the ACT layer by layer.

As their free time is limited, the program will provide a list of upcoming activities and Senators and MPs can choose to attend those that match their personal interests and availability. These activities would be led by a cultural historian and focus on the regions many strengths including sport, art, history, dining, and outdoor facilities.

This could also help parliamentarians connect with local organisations or groups they would like to participate in. It will make them feel part of our community and let them build social networks outside of Parliament House.

Our MPs and Senators are a resource when it comes to promoting the Canberra Region and it is time to invest in them.

Tell the world why CBR is a great place to live, work, play

Canberra has once again been named as the city with the highest quality of living worldwide., the world’s largest database of user-generated content, ranked Canberra number one on its mid-year “quality of life” index. It is the fifth time the ACT has taken out the top spot on the website’s six-monthly ranking.

It’s another accolade for Canberra and yet more proof of our attractiveness as a place to live or to study, to build a career or start a business.

The Brand Canberra Program is all about growing Canberra’s reputation and we will shortly launch our Business Partnership Guide. The Guide will outline how Canberra companies can use the CBR brand to promote the region and their own business.

“In the next couple of weeks, we will have a kit that will help businesses get the most out of the CBR brand. It will include instructions on accessing logos, content, images and videos that can help businesses in their own marketing as well as raise the profile of our beautiful city and region,” Brand Canberra Program Manager, Deb Surman said.

Businesses can already start the conversation about Canberra by using #CBR in their social marketing.

“The CBR brand ties directly to the Canberra Region and its outstanding reputation, which is constantly enhanced by titles such as ‘World’s Most Liveable City’. We will soon release a guide on how businesses can utilise the brand more effectively to sell our city and their services or products.”

Keep an eye out, the release of the Business Partnership Guide will be announced in our newsletter as soon as it becomes available.

Use CBR Assets to Sell Your Assets

Canberra businesses are increasingly looking to secure interstate and international customers. Many are successfully expanding outside our borders.

However, often while businesses have a great pitch about their products and services, their customers may have limited knowledge about Canberra. For some potential customers, this lack of understanding could impact on their decision to purchase a good or service from an ACT-based business.

The Brand Canberra Program has a number of assets that can help you explain all the Canberra Region has to offer.

In particular, it has a beautifully edited booklet full of gorgeous photos of our region and a summary of important facts about the ACT’s economy, population, easy access to markets, and business and investment opportunities. It also highlights the ACT’s status as the capital of Australia and home to its Parliament and many national institutions. The booklet focuses on the region’s reputation as a knowledge hub, its outstanding education system, and culture of innovation and R&D.

Distributing this booklet can probably help you tell people more about the Canberra Region than you ever could in a lengthy conversation. We also have available badges and lanyards so people travelling to tradeshows, conferences or on business trips can show their pride in Canberra and the region.

These assets are designed to help people promote their own business, our city and region and the CBR brand. We would urge anyone thinking about taking a business trip interstate or overseas to talk to us about the material we can supply them with.

If you would like to learn more about available CBR assets, please contact Karen Unwin on 6247 4199 or

Promoting our Region is Good for Business

Promoting our Region is Good for Business

30 June 2016

The ACT has just recorded its highest number of international visitors ever, with almost 200,000 overseas travellers visiting the region in the year ending March 2016 – undeniable proof that the many charms of the capital are being recognised around the world.

The CBR Brand is all about growing the reputation of Canberra and our region and attracting more people to visit, study, live and do business here. It’s about celebrating what’s special about our city.

Developing a strong brand for Canberra makes good business sense. If we attract more people, spending and investment to our region, it means more skills, more jobs, more services, more prosperity and a better way of life.

The goal of the CBR Brand is to tell people what is special about our region and have these instantly come to mind whenever anyone mentions the Australian capital.

Our weather, our city planning, our outstanding events, our social and recreational offerings, our amazing food and wine, our educational and national institutions should all be conjured up when someone sees the CBR Brand or hears the name Canberra.

We all have an important role in sharing with others all the Canberra Region has to offer. The CBR Brand helps us to each find an individual way to promote the ACT, but to do it in a cohesive way.

So please visit the website and share positive stories and upcoming events and join the Canberra conversation by using #CBR.

You can also utilise CBR digital assets to enhance your own content marketing – let’s get people to Canberra and then to local businesses and events. We have vibrant and contemporary images and videos you can share through your own channels and of course you can display the CBR logo. There are even CBR banners and temporary fencing available to help you dress up your event or business.

To hear more about how CBR can help your business and how you can get more involved in promoting our city, contact Karen Unwin from the Brand Canberra Program on 6247 4199 or