28 November 2016
Canberra’s automed Changing the Face of Livestock Medication Around the World
Many Canberra Region business success stories are built on the back of local entrepreneurs who have recognised a niche and developed an innovative product or service that has been passionately embraced by their target market.
The automed automatic livestock medication platform is one such success story.
On the market since 2015, automed was first conceived by company co-founders David Edwards and Samira Davoodi a decade ago.
“I grew up on a large farm located in central NSW,” automed CEO, David Edwards said. “My parents had a commercial piggery and did cropping and produced sheep. Agriculture was always a major passion of mine.”
This interest led to production of automed – a traceable, tamper-proof way of auditing drugs given to all animals from birth to the abattoir which signals the end of underdosing and overdosing.
The automed ergonomic, long-lasting applicator platform calculates the optimal medication for each animal, administers the dose and automatically records the data. automed supports cover drenching, pour-on and injectable medications. Users can access medication data from their phone, the web or their own management system.
In September 2016, automed took out an unprecedented three National iAwards. The iAwards recognise and reward ICT innovations that have the potential to have a positive impact on the community.
automed has applications for all parts of the livestock industry: beef, sheep, pork, poultry and dairy. Early demand for automed has been driven by pork producers. In both the United States and Australia two of the top pork producers have adopted automed.
“Uptake from large livestock producers in the United States has been significant as they realised very quickly the value proposition of automed,” Mr Edwards explained.
The automed team is looking to expand its reach in the US and Asia and work with its first European customers. automed also has plans for further research and develop newer modified delivery technology and development of its Australian-based production facility.
Being located in the ACT has been a key factor in the company’s success, according to Mr Edwards.
“Canberra is a major city with agricultural industries located just 30 minutes from its CBD. It is one of the best knowledge and technology eco hubs in the world.”
“We are thrilled by the number of high calibre ANU students approaching us because they are enthusiastic about our business and value the type of work experience we can provide them with,” Mr Edwards said.
“In addition, we have been very well-supported by the ACT Government, ColabitIT, Lighthouse Innovation and the Canberra Business Chamber.”
Through the Business Chamber, automed has accessed networking and education events.
“I am a big believer in networking. CBC provided an opportunity to expand our network and gain access to key resources, further expanding the automed brand,” Mr Edwards explained.
He recommends all Canberra-based startups consider joining the Chamber as it will help them make important contacts within the Canberra business community and develop relationships that can move their business forward.