The Light Rail Business Link is a program delivered by Canberra Business Chamber (CBC), working closely with the ACT Government’s Transport Canberra to build links between Government, the local business community, and Canberra Metro. Acting as a conduit between stakeholder groups, CBC will ensure opportunities for local business are maximised and any concerns are communicated.
CBC encourages all businesses to be “project ready”, to take advantage of this significant infrastructure investment by ensuring they have appropriate skills to participate where possible. Specific training opportunities and information sessions are available.
Throughout this process, the Chamber will be working proactively to mitigate impacts to business along the light rail corridor through ongoing communications, industry collaboration and business support programs.
With a clear and dedicated focus on new business development and growth, the additional aspect of the project is to identify, and cultivate, new business opportunities as a result of the Light Rail project.
LRBL recently offered a Marketing Masterclass Series to Small businesses along the Stage 1 light rail corridor, to assist them to refine or develop a clear, cohesive marketing plan to strengthen their business in 2018.
“Many of business owners are so involved in the process of delivering business, sometimes it’s useful for them to stand back and think about things in a helicopter way so that’s why we’re offering marketing programs…( The) businesses subscribed to those, they’ve decided they’re worth the time and effort” said CBC CEO Robyn Hendry.
Ten hours of tailored specialised marketing support was provided and participating businesses received dedicated time with experienced support to develop or refine their individual 2018 marketing strategy, including practical and inexpensive marketing solutions and actions to implement.
This support was made available at no cost for qualifying businesses, through the Light Rail Business Link Program. The 32 available places were fully subscribed.
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If you have questions about the project, need business support, or wish to understand how you may be involved, please complete our online form.
Helping Build Business Capacity
Light Rail Business Link has been collaborating with Mitchell businesses to develop digital marketing materials to promote their precinct and individual businesses.
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