A Ticket to Ride

ticket to ride on

Wherever major transit infrastructure is built, large-scale urban redevelopment is generated along the corridor.

Along Canberra’s light rail corridor, new urban villages will complement garden suburbs – giving a real choice in places to live, work, play and do business.

According to research undertaken by the Center for Economic Development and Research at the University of North Texas in 2007 on the DART light rail system in Dallas, the total value of projects attributable to the presence of a DART light rail station since 1999 was US $4.26 billion. The total local and state fiscal impact of development associated with DART is estimated at US$127 million per year.

Light rail can potentially reduce congestion and pollution and encourage more Canberrans to embrace an active lifestyle.

In its position paper: The Benefits of Light Rail, the Tourism and Transport Forum argued, “light rail is conducive to urban regeneration projects, providing permanent infrastructure and frequently attracting a high ratio of associated investment”.

The paper also stated, “From a city-branding perspective, light rail is attractive to residents, commuters, tourists and other visitors – an appeal that can be enhanced further by private sector marketing expertise”.

It is this branding and marketing potential the next Light Rail Business Link Quarterly Forum will explore.

Tania Parkes is a social planning consultant with 20 years experience in successfully delivering strategic communication, community consultation, social research, and social and economic impact assessments for government, commercial and community property developments and infrastructure projects.

Tania will share with Forum attendees insight on how light rail can impact on communities, the anticipated urban renewal and potential to change how people live and do business.

Also addressing the Forum, will be Todd Wright from Threesides Marketing. Todd will offer ideas for businesses on partnership marketing – ways Canberra’s new transport network provides unique opportunities to business to attract visitors and customers through collaboration.

The Forum will also include a construction update.

Light lunch and networking opportunities will be provided following the presentations.

8 February 2017


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